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HighLevel Affiliate Manager

HighLevel Affiliate Manager set up for your program

Affiliate Manager is the referral program built into GoHighLevel (GHL): partners get links, HighLevel credits the sales or leads they send, and payouts collect each month. Rob Eason, a HighLevel Certified Admin, and his team build the campaigns and put every commission rule in plain words before anything is switched on. We run partner referral campaigns in Affiliate Manager in our own HighLevel account.

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What we set up

Campaigns, commissions and payouts, decided in writing

Each setting below is a choice you make in the plan document, so nothing is left at a default nobody picked.

  • A campaign for each place you sell: a HighLevel funnel, website or store, or your own outside website through HighLevel's tracking script
  • The commission type, a flat fee or a share of the price, plus any product that earns a different rate and whether setup fees count
  • Commission length written two ways: the number of charges, and the calendar time that number means on each billing cycle you offer
  • Tiers, when partners recruit partners, with a rate for each tier, and at least two tiers in place before sub-affiliates are switched on
  • How sub-affiliates join: added by hand, enrolled automatically from new customers, or through a sign-up page whose form asks for first name, last name and email
  • Pay-per-lead rewards on forms, surveys or calendar bookings, placed as native parts of a HighLevel page so the lead is credited
  • Payout terms, who approves payouts, and how money goes out: PayPal payouts from inside HighLevel, or another payment recorded as paid
  • A refund check written into the monthly routine, before payouts are approved, because HighLevel does not track refunds by itself
  • Level-up rules that move a partner to a better campaign after a set number of customers or amount of revenue; HighLevel gives them no pause button and keeps them to one sub-account

How a program setup runs

From your commission idea to a link that pays out

  1. Talk it through with Rob

    Who your partners are, what you sell, how you bill, and what you want to pay for: a sale, a lead or both. Rob checks where your products are sold and which payment processor takes the money.

  2. Commission rules in plain words

    The plan document spells out each campaign: what earns a commission, the rate, how many charges it runs for, the tiers, the payout terms, and the welcome email partners receive, word for word. Nothing is built until you approve it.

  3. Built in HighLevel's own screens

    HighLevel's API can list campaigns but can't create one, so each campaign is set up in the Affiliate Manager screens from the approved plan. Partners are added once the campaign has passed its checks.

  4. Links and logins checked

    We follow each partner's link as a test contact and confirm HighLevel credited the right partner and campaign. We also open the partner login in HighLevel's welcome email: in our own account it led to a portal address we had retired, so that email stays off until its login works. The QA report holds a screenshot of each check.

  5. Each month, and each change

    Payouts appear on the 1st, and the handover spells out your team's monthly order: refunds denied first, then payouts approved. A request to change a rate or add a campaign gets a verdict before work starts, inside the plan or new scope.

What you bring

What your program needs from you

Your commission terms

What a partner earns, for what, and for how long. Still deciding? Rob lays out the choices on the call, and the plan shows the exact terms before the build.

How you take payment

HighLevel's help center says commissions on sales from your own outside website work only for products sold through Stripe. Sales in a HighLevel funnel, website or store use your account's own products.

Your first partners

Names and emails, and the campaign each one starts in. A partner who needs a different number of tiers gets a campaign of their own, because HighLevel sets tiers per campaign only.

Someone to approve payouts

Approving a payout takes a specific permission in HighLevel. Name the person who reviews and approves each month, and how they pay partners.

Where it stops

We set up and test the program; you decide who joins and what they earn, and your team or your PayPal account pays them. A refunded sale stays a commission until someone denies it. We don't promise partner sign-ups or sales, and nothing here is tax or legal advice.

Guides

Read first

How affiliate commissions and payouts work

Charge counts, which rate applies, refunds and the monthly path from Pending to Paid in Affiliate Manager.

Read the guide

What Affiliate Manager can't track

The four places referral tracking stops in HighLevel, and how to tell which one cost an affiliate their credit.

Read the guide

Setting up sub-affiliates

Tiers, the three ways a sub-affiliate joins, and how far down a sale pays in Affiliate Manager.

Read the guide

Questions

What owners ask about HighLevel Affiliate Manager

Does commission length mean months?
No. HighLevel counts successful charges, whether the subscription bills monthly or yearly. A limit of three charges is three months on a monthly plan and three years on a yearly one. The plan document states the charge count and the time it works out to for each of your billing cycles.
When do partners get paid?
HighLevel creates payouts in a Pending tab on the 1st of every month, each with a due date set by the campaign's payout terms. Someone with payout permission approves them, then sends them through PayPal from HighLevel or pays another way and marks them paid. Longer payout terms can hold money back long enough to cover your refund window.
Can we pay partners for leads instead of sales?
Yes. HighLevel's pay-per-lead option pays a fixed amount when a referred contact submits a form, finishes a survey or books on a calendar. The form or calendar has to sit as a component on a HighLevel funnel or web page; HighLevel's help center says custom code embeds and iframes are not tracked, so an embedded form on another site credits no one.
Can a partner earn on the partners they recruit?
Yes, through tiers. HighLevel allows up to 7 commission tiers per campaign, and sub-affiliates need at least 2. The tiers limit who gets paid, not how deep recruiting goes, so partners below the last paid tier can still join.
A customer was credited to the wrong partner. Can we fix it?
Within one campaign, yes. HighLevel moves a customer to another partner in the same campaign, and only unpaid commissions go along; paid ones stay with the first partner. Moving a customer to another campaign isn't offered.
Why would a partner's link credit nobody?
In our own account we caught a link built with the partner's record ID from the page address. HighLevel credited clicks by the Referral ID it gives each partner, shown with that partner's active referral links, so the link would have paid no one. It was fixed before it went out, and every link in your program is checked against its Referral ID.
Rob Eason

Who you talk to

Rob Eason

Rob runs HLAI Experts and takes the 1:1 calls himself.

He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.

He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.

Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.

On the call he looks at your account, not a script.

5/5 across 83 reviews in HighLevel's Certified Admin Directory

Sketch your partner program with Rob

Bring what you sell and what you'd like to pay partners for. In 30 minutes Rob tells you how many campaigns that takes and which HighLevel rules will shape it.

Book a 1:1 with Rob