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HighLevel Voice AI

HighLevel Voice AI agency: inbound and outbound agents built on HighLevel's own builder

We build voice agents that pick up your calls, book, transfer and take messages, and, where people have agreed to it, agents that call them. They run inside your GoHighLevel (GHL) account on HighLevel's native Voice AI, not on a second platform with its own bill. Every opening line and every rule about who the AI may call is written out and approved before we build.

Book a 1:1 with Rob30 minutes, free

What we set up

A separate side for each direction of the call

Inbound and outbound are configured apart, each with its own prompt and its own fixed opening line.

  • An inbound side and an outbound side with separate prompts. Each side gets one fixed opener in HighLevel, so the prompt branches after the first line rather than greeting every caller differently.
  • An inbound prompt that knows what outbound offered, because a person returning a call the AI made lands on the inbound side.
  • A single prompt or HighLevel's Flow Based Builder, picked by how the call branches and tested before either is trusted with live callers.
  • Actions during the call: transfer to a person, book on your calendar, send a text, start a workflow, or reach an outside service through a custom action.
  • Routing that keeps your published number. A number carries a phone menu or a voice agent, never both, and calls nobody answers forward to the AI line.
  • A take-a-message mode that asks why the person is calling and sends no alert for sales or spam calls.
  • More than one language where you need it. We have built and tested one agent that speaks English and French on both sides.
  • Outbound settings: the AI disclosure, its wording (concise, standard, conversational or your own) and the in-call verbal opt-out that marks a contact as not to be called again.

How a setup runs

From your call flow to a tested agent

  1. A 1:1 with Rob

    Rob walks through your numbers, who answers today, and what happens to a call nobody picks up. If you want outbound, he asks how your contacts agreed to be called, because that decides whether outbound belongs in the build.

  2. Every spoken line, approved

    The plan holds both prompts, both openers, the voicemail script, the transfer targets and the outbound disclosure in full. You approve the words a caller will hear before anything is built.

  3. Test calls

    We call the agent the way your customers will: a misheard name, background noise, a question it should not answer, a caller who demands a person. The results go into a QA report with screenshots of the agent's settings and call records.

  4. After go-live

    A new transfer number or a new opener gets a verdict first, a fix inside the approved plan or new scope. Then we make the change and test the call again.

What you bring

What a voice build needs from you

Your numbers and today's call flow

Which number is on your website and business profile, who rings first, and what happens after hours. The published number stays; unanswered calls forward to the AI line.

Who takes a transfer

A name and a direct line for each kind of call the AI should hand over, plus the hours that person picks up.

Proof of consent for outbound

Where each outbound contact agreed to AI calls: the form wording, the date and the source. HighLevel does not check this for you.

Your calendar and your words

The calendar the agent books into, and the phrases your front desk really uses, so the agent sounds like your business.

Where it stops

We do not set up AI cold calling. Outbound reaches only people who gave written consent, inside HighLevel's calling window, and it stays off wherever your rules say a person must make the call, as one mortgage brokerage ruled for existing borrowers. Anything outside the agent's script goes to your team.

By business

Where this gets set up

Mental health practices

Missed and after-hours calls go to an AI receptionist behind a spam gate, and a weekly report shows what happened to each new caller.

See Mental health practices

Commercial roofing contractors

Inquiries from building owners checked on the building before an expert calls back, and an AI voice agent on the calls your team misses.

See Commercial roofing contractors

Moving companies

A voice agent we've built and tested for movers: it sorts home from office moves, gives one range from your table and books the estimate.

See Moving companies

Contractors and remodelers

Voice and chat AI that takes down the job without quoting or booking, a knowledge base made from your website, and texts for leads who went quiet.

See Contractors and remodelers

Immigration law firms

An AI receptionist that answers every call and asks the caller's language, and intake that keeps each person in one case type.

See Immigration law firms

Education and career programs

Guide and webinar pages, a self-booking intro call and an English and French AI agent, for programs that enroll people.

See Education and career programs

Consultants and advisory firms

An AI voice line on the firm's own number, a calendar for each advisor, and list sends that wait for the hours the firm chooses.

See Consultants

Pharmacies

A Voice AI trainer that plays a prescriber, so your sales reps can rehearse office calls without a single real patient record in the AI.

See Pharmacies

Restoration companies

Voice and chat assistants that take down a building restoration inquiry and answer the questions you set, with no price, no booking and no dispatch.

See Restoration companies

Credit repair companies

An AI backup for missed calls, intake from the first form to a booked consultation, and each new lead sent on to your credit repair software.

See Credit repair companies

Bilingual AI receptionist

AI voice and chat that answer in English or Spanish from your approved knowledge base, and pass sensitive cases to your team.

See Bilingual AI receptionist

Lead-form speed to lead

Each Facebook lead opens an opportunity on its ad's smart list, the owner gets an email and a text, and the first reply goes out in the owner's words.

See Lead-form speed to lead

After-hours AI receptionist

Calls the front desk misses, and calls after closing, go to an AI voice line. Callers press 1 first, so robocalls don't get through.

See After-hours AI receptionist

AI chat and voice as front-desk backup

Staff answer first. AI voice and chat cover the gaps, answer from your services list and text your online-booking link.

See Front-desk AI backup

After-hours AI that books a callback

AI voice and chat answer furnace repair and install calls when nobody can pick up, and book a 15-minute callback with your team.

See After-hours callback booking

Missed-call AI and callbacks

An unanswered call gets the AI and a text-back, and ends as a 15-minute callback on the calendar, never a visit.

See Missed-call AI and callbacks

AI receptionist for brokerages

An AI voice line that picks up only when the broker doesn't and books a callback, plus chat that pre-qualifies and books consultations.

See AI receptionist for brokerages

AI voice agent for missed calls

When nobody on the team picks up, the agent asks the caller about the building and books a callback with your expert.

See AI voice agent

AI receptionist that books the estimate

The agent asks only what it still needs, gives one range from your table and books the estimate on your live calendar during the call.

See AI receptionist and estimate booking

Residential and commercial routing

The agent settles the move type and its distance class during the call, and sends commercial moves and callback requests down paths of their own.

See Residential and commercial routing

AI receptionist that takes down the job

Voice and chat AI that collects what the job is and answers questions from your approved knowledge base. It never quotes and never books.

See AI receptionist

Bilingual AI receptionist

AI that answers every call to the firm, asks English or Spanish, and transfers the caller to the right person on staff.

See Bilingual AI receptionist

English and French AI agent

One voice agent for calls in both languages, plus AI chat, answering from one approved knowledge base. Built and tested, off until go-live.

See English and French AI agent

AI phone line

An AI voice agent that answers the firm's own number, and a take-a-message version that asks why each person called and skips alerts for pitches and spam.

See AI phone line

Patient inquiries and clinical handoff

Chat and voice that take down each inquiry and a callback time, and hand every question about results or treatment to a person on your team.

See Patient inquiries and clinical handoff

Sales rep roleplay training

Reps pick a scenario and a difficulty, the agent answers as the prescriber, and every practice call ends with a recap.

See Sales rep roleplay training

Former customer reactivation

A campaign for people who stopped service, using texts, emails, staff calls and automated calls, each planned around who may be contacted and how.

See Customer reactivation

AI phone and chat intake

A voice assistant and a chat assistant that take down a restoration inquiry and answer your set questions, tried on a test page before your site.

See AI phone and chat intake

Missed-call AI receptionist

A Voice AI agent that picks up only when your team doesn't, with instructions that rule out score promises, deletions and fee talk.

See Missed-call AI receptionist

Guides

Read first

Flow-based Voice AI without Retell

HighLevel's own Flow Based Builder can branch a voice call, so routing alone is no reason to add Retell.

Read the guide

One voice agent or two?

How to split inbound and outbound Voice AI in HighLevel, and why the callback decides it.

Read the guide

AI disclosure and opt-out on outbound calls

Setting the disclosure wording, the opt-out and the calling window on HighLevel's outbound Voice AI.

Read the guide

What a voice agent can do mid-call

Transfers, booking, texts, workflows, contact updates and webhooks on a live HighLevel Voice AI call.

Read the guide

Pulling call transcripts from the API

The transcription endpoint, why the recording path's order gives you a 404, and how to read what comes back.

Read the guide

AI Studio API routes

Host a small JSON endpoint inside HighLevel with AI Studio, keep its keys in Secrets and test it before anything depends on it.

Read the guide

Questions

What owners ask about Voice AI

Can the AI call our leads?
Only people who agreed to it. On February 8, 2024 the FCC ruled that AI-generated voices count as “artificial” under the Telephone Consumer Protection Act, so the consent rules for prerecorded calls apply, including prior express written consent for telemarketing calls. HighLevel's help center says it does not check a contact's consent before an outbound Voice AI call, so the consent record has to exist before the agent dials. This is not legal advice; your attorney has the final word.
When do outbound AI calls go out?
HighLevel schedules outbound Voice AI calls between 8 AM and 8 PM in the contact's phone-number time zone and moves anything outside that window to the next allowed time. It calls a number at most once a day and 14 times in 14 days, and only numbers in the same country as the account.
Will people know they are talking to an AI?
On outbound calls HighLevel can play an AI disclosure at the start, and its wording is set in your plan. A real estate brokerage asked us to drop the agent's persona name everywhere; we did, and the AI disclosure stayed. A person who says they don't want more calls is marked so the agent does not call again.
Do we have to change our phone number?
No. Your published number stays, and calls nobody answers forward to a separate AI line. We keep the two apart for a reason: one number carrying both a phone menu and a voice agent knocked the agent offline until we split it into two numbers.
Do we need Retell or another voice platform?
No. HighLevel's own Voice AI runs both prompt-style and flow-style agents inside your account, on your numbers. We use Retell only when you already own a Retell workspace you want to keep, because otherwise it adds a second bill, a separate phone account and a login handoff you do not need.
Is the Flow Based Builder better than a single prompt?
Not always. On an AI receptionist we built and tested for moving companies, the flow version failed the client's testing twice. We moved it to a single prompt and kept the parts that must be exact as fixed actions: a price band from a set lookup by move type and bedrooms, never blended, and a driving-distance check run during the call.
Rob Eason

Who you talk to

Rob Eason

Rob runs HLAI Experts and takes the 1:1 calls himself.

He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.

He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.

Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.

On the call he looks at your account, not a script.

5/5 across 83 reviews in HighLevel's Certified Admin Directory

Plan your voice agent with Rob

Bring your call flow and, if outbound is on your mind, how your contacts opted in. In 30 minutes Rob maps which calls the AI takes, which go to your team, and whether outbound belongs in your build.

Book a 1:1 with Rob