Garage door companies
A ballpark estimator for garage door sites that can't show prices
Some garage door companies can't publish prices, yet visitors still want a rough number before they pick up the phone. We built an estimator in GoHighLevel (GHL) that shows no figure until the visitor picks options, then gives a ballpark with a line saying it is a rough estimate, not a quote.
The job
A number on the page that is never a price
Built for the company that can't list prices and still gets asked what a job costs.
Someone with a broken spring, a bent track or a dented panel wants a rough idea of cost before they call anyone. The easy answer is a price list on the site. Some companies can't use one: for one we work with, published pricing had already been flagged, so the site could not carry prices at all.
For that garage door company we rebuilt the estimator as custom code inside its own HighLevel website. It replaced a third-party estimator widget when the site moved into HighLevel, so the estimator is now part of the page itself, on a site the company controls, rather than something loaded from another vendor.
On load it shows no figure. A visitor picks the options that fit their door and the job, and only then does a ballpark appear, with a plain line under it saying this is a rough estimate, not a quote. Someone who scrolls past without touching it never sees a number.
The page around it follows the same line. The site copy carries no fixed price, and the estimator never pretends to be the last word: a firm quote needs an on-site visit. The estimator gives a visitor enough to decide to call. The quote comes from a person who has seen the door.
A note for whoever builds this. HighLevel's page builder takes a code element for custom HTML and JavaScript, which is where an estimator like this lives. HighLevel's help center adds a timing point: code that changes the page should run after the page finishes hydrating, which HighLevel signals with an event, and its Optimize JavaScript setting can hold that event back until a visitor interacts with the page.
What we set up
What goes into the estimator
Written as custom code and placed on your own HighLevel site.
- Custom code on a page of your HighLevel website, not an outside widget
- An empty result on load: no figure until options are picked
- The options visitors choose from, labeled in your words
- A ballpark that appears only after a selection
- The line under it: a rough estimate, not a quote
- Site copy and answers elsewhere that never carry a fixed price
How a setup runs
How the estimator gets built
A 1:1 with Rob
Thirty minutes on whether you can show any number, what your site uses today to answer price questions, and where you want a visitor to go after seeing a ballpark.
Options and wording approved
The plan document lists every option label, the line shown with the ballpark, and the text around the estimator. You approve it before any code is written.
Built into your site
We write the estimator as custom code and place it in your own HighLevel website, in place of any outside widget you run now.
QA report
The report shows the page on load with no figure, then the page after a selection with the ballpark and its line, with screenshots of both.
Changing a figure later
New ballpark values or a new option go in as a change request. You get a verdict first, inside the agreed scope or new scope, before anyone touches the code.
What you bring
What we need to build it
Your rule on prices
Whether your site can show any figure at all, and any wording you are required to use next to one. If no number is allowed in any form, an estimator is the wrong fit, and we tell you.
The values behind the ballpark
The figures for each option, or the settings from the estimator you use now. They stay out of the page copy and show only as a ballpark after a selection.
Your HighLevel website
Access to the site the estimator goes on, or to the site we are moving into HighLevel at the same time.
Where visitors go next
What a visitor should do after seeing a ballpark: call you, text you, or book a callback. The estimator page points there.
Where it stops
The estimator gives a ballpark, never a quote and never a fixed price. It shows nothing on load, and a firm price still needs an on-site visit.
Questions
Questions about showing a ballpark
Will every visitor see a price on our site?
Can we keep the estimator widget we already have?
Who decides the ballpark figures?
Does a ballpark replace the visit?
Do we need a plugin or an outside app for this?
Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryAsk Rob whether a ballpark fits your site
In 30 minutes Rob looks at your site and your rule on prices, and tells you whether an estimator belongs on it and what it would show.