Artificial turf installation
GoHighLevel for artificial turf installers
Rob Eason, a HighLevel Certified Admin, and his team plan, build and run GoHighLevel (GHL) accounts for artificial turf installers. We built one for a turf company that sells both residential and commercial installs. HighLevel handles the inquiry, the estimate booking and the follow-up, and Jobber keeps the schedule and the invoices.
Jobs we set up
What the build does for a turf installer
The estimate booking and the Jobber link have full pages. These two parts came in the same build.
Estimate booking and follow-up
A form placed ahead of the estimate calendar, then a text and an email 15 minutes after anyone leaves without booking, repeated weekly until they do.
See Estimate booking and follow-upHighLevel to Jobber integration
Each inquiry form becomes a Jobber contact, and a paid Jobber invoice comes back into HighLevel through Zapier.
See Jobber integrationTwo front doors: commercial and residential
Homeowners fill in a residential form. Commercial prospects answer a survey written for commercial work.
AI that gathers details and alerts the team
Chat and voice agents take down the inquiry and notify your team. Calls reach your phones before the AI answers.
Why it fits
Where HighLevel earns its keep in a turf business
HighLevel runs everything before the sale. Jobber runs the work after it.
Turf is sold on an estimate, and the people who give estimates spend the day measuring yards, grading bases and rolling out turf. Inquiries land while nobody is at a desk. HighLevel covers the stretch before the estimate: catching the inquiry, getting a meeting on the calendar, and staying in touch with people who went quiet.
A homeowner with a patchy lawn and a buyer with a commercial site want different things from the first conversation. So the turf build we did gives each one its own way in. Homeowners use a residential form, and commercial prospects get a survey of their own, so neither has to wade through questions meant for the other.
The AI on that build is a helper for the team, not a salesperson. Its chat and voice agents take down what the person needs, send the team a notification and stop there. They don't book appointments on their own. Inbound calls ring the team's phones first, and the AI picks up only the calls nobody reaches.
Jobber stays exactly where it is. When an inquiry form is submitted, HighLevel creates the contact in Jobber, and nothing in HighLevel changes the stage automations Jobber already runs. Your crews, your schedule and your invoices never move.
What the build leaves alone matters as much as what it does. The AI never books an estimate by itself, HighLevel never edits a job or a visit inside Jobber, and every message a customer can receive is written down and approved by you before it is switched on.
Services used
The setups a turf build draws on
Follow-up texts need registration before they send. The AI agents and the workflows have pages of their own.
A2P 10DLC registration
Brand and campaign registration filed from your IRS EIN letter, and rejected campaigns fixed at the field the rejection code names.
See A2P 10DLC registrationHighLevel AI Employee setup
Chat and voice agents plus the knowledge base behind them, planned word for word and tested before launch.
See AI Employee setupHighLevel workflow automation
Nurtures, reminders, no-show recovery and reactivation, written out word for word and walked through by a test contact before launch.
See Workflow automationHow a setup runs
From the first call to a handed-over account
A 1:1 with Rob
Half an hour with your HighLevel account open: how inquiries reach you now, what you need to know before an estimate, and what Jobber already does for you.
Every word, on paper first
Your plan document spells out each follow-up text and email, each AI prompt and each answer in the knowledge base. Building starts only after you approve it.
Built and tried like a lead would
We build in your own HighLevel account, then send real test submissions through each form and follow them to the calendar, the follow-up and the new Jobber contact.
Handover with evidence
The QA report shows every part working, screenshots included: the forms, the calendar, the follow-up texts and emails, and the contact as it lands in Jobber.
Changes after launch
Send a change and the verdict comes before any work: it fits the scope you approved, or it is new scope.
Questions
What turf installers ask before a build
Do we have to stop using Jobber?
Will the AI book estimates on its own?
Can I edit the forms and messages myself?
How long before follow-up texts can go out?
What happens when HighLevel changes its AI models?
Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryWalk Rob through your estimate process
Bring your forms, your Jobber setup and the way you follow up today. In 30 minutes Rob tells you what a turf build would cover and where it would stop.