GoHighLevel for commercial roofing
GoHighLevel for commercial roofing contractors who sell to building owners
Rob Eason, a HighLevel Certified Admin, and his team plan, build and run GoHighLevel (GHL) for commercial roofing. Our roofing build is live for a company that sells commercial roofs and solar: a pipeline that asks about the building before your expert picks up the phone, and an AI voice agent that answers the calls your team cannot get to.
Jobs we set up
What we run for a commercial roofer
The job pages come first. The two cards after them belong to the same build.
AI voice agent for missed calls
When nobody on the team picks up, the agent asks the caller about the building and books a callback with your expert.
See AI voice agentLead qualification pipeline
Roof and solar inquiries sorted by size, power spend, ownership and roof issue before an expert callback is booked.
See Lead qualification pipelineAn ad account checked before new creative
We looked at what the account optimized for, whose pixel it fired and who it really reached, and put the repairs ahead of any new ad.
Ad creative written to your line
Creative variants written to the roof size and power bill the company set as its floor. A full ad plan waits until one sample is signed off.
Why it fits
A roof sold to a building owner is a different sale
The buyer manages an asset, and the first real conversation takes your most senior person's time.
A commercial roof is bought by someone who answers for a building: an owner, a property manager, a developer or an institution. It is a capital decision, it rarely closes on one call, and the first serious conversation has to be with someone on your side who can talk about the structure and the money. That callback is the expensive step in the sale, and the HighLevel build exists to protect it.
The ad creative we wrote is aimed at the people who buy at that size: property managers, real estate investment trusts, developers and institutional owners, with industrial plants, data centers and warehouses as the typical buildings. Everything that sorts an inquiry after that is about the building, its roof, its power bill and who owns it. Nothing sorts people by who they are.
Before a new ad was written, we audited the ad account the company was already running. It had no custom conversion for a qualified lead, it fired a pixel that was not the company's own, its audience ran far wider than building owners, and part of the spend was reaching farming audiences. The audit put those repairs ahead of any new creative, and the new build runs on a fresh pixel with the Conversions API under the company's own Business Manager.
From there, a qualification pipeline books an expert callback only for buildings that clear your line, and the calls your team misses go to an inbound AI voice agent that asks about the building and books that same callback.
What we have not built is anything for residential roofing. The commercial build turns home inquiries away at the gate, places no AI calls out, and stops where your team writes the proposal. If you roof houses as well as buildings, Rob will say on the call what would be new work.
Services used
The setups a commercial roofing build draws on
HighLevel pipeline and CRM setup
Pipelines, calendars and custom fields shaped around how you sell, with bookings and no-shows moving each deal on their own.
See Pipeline and CRM setupMeta Conversions API setup
Conversion events sent from HighLevel workflows, with one primary event on the deepest paid step and each event tested in Events Manager.
See Meta Conversions API setupHighLevel Voice AI agents
Inbound and outbound voice agents on HighLevel's own builder, with transfers, booking and the consent rules outbound calling needs.
See Voice AI agentsA2P 10DLC registration
Brand and campaign registration filed from your IRS EIN letter, and rejected campaigns fixed at the field the rejection code names.
See A2P 10DLC registrationHow a setup runs
From a first call to a gate that sorts your inquiries
Thirty minutes with Rob
Bring your HighLevel account and your ad account. Rob asks what a building has to look like before your expert gets on the phone.
The plan, word for word
Gate questions, voice agent prompts, nurture messages and knowledge-base entries are spelled out in full in one plan document. Building starts once your team approves it.
A build that starts empty
A new snapshot and a new pixel, so old leads and old data stay out of the account your new ads learn from.
Evidence at handover
The QA report walks through each part with screenshots, from a test inquiry at the form to the callback it books.
A verdict on every change
Ask for a change after launch and you hear first whether it is a fix inside the agreed scope or new scope. Work starts after that answer.
Questions
What commercial roofers ask us
Do you build for residential roofers too?
Does an AI answer our phones instead of our team?
Will an AI call our leads back?
Do we need to register before texting building owners?
Does HighLevel replace our estimating or proposal tools?
Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryShow Rob how a roofing inquiry reaches your expert
Bring your ad account and your HighLevel account. In 30 minutes Rob traces one inquiry from the ad to the callback and shows where the building should get checked.