GoHighLevel for contractors
GoHighLevel for general contractors and remodelers
We plan, build and run GoHighLevel (GHL) for construction and remodeling companies: a voice agent and a chat agent that take down the job and answer questions, a knowledge base made from your own website, and a short text flow for leads who went quiet. You read every word in the plan before we build, and on the build we've tested, nothing goes live until the owner has tried it in the company's own account.
Jobs we set up
What we've built for contractors in HighLevel
The job pages come first. The two cards after them are parts of the same build.
AI receptionist that takes down the job
Voice and chat AI that collects what the job is and answers questions from your approved knowledge base. It never quotes and never books.
See AI receptionistA knowledge base made from your website
We turn your website into a knowledge base you approve. From then on, the approved version is what the prompts and texts are written from, not the live site.
A build account first, then your own
The AI and its fields are built and tried out in a separate account, then carried into yours by snapshot and left off until you test them again there.
Why it fits
Where a remodeling lead needs HighLevel, and where it doesn't
The sale ends with a site visit and a proposal. HighLevel's part is getting the lead that far.
Remodeling work tends to sell along one road. A call or a form comes in, someone follows up, someone goes out to look at the job, and the proposal comes after that visit. The real price does not exist until a person has seen the space, so anything that talks to a homeowner before then should take down the details, answer what it can, and leave the number alone.
We've built and tested that for a general contractor whose phone already rang with callers who found it through search. The calls were there; the missing piece was what happens after the first ring. In HighLevel we built a voice agent and a chat agent, and at the owner's request they do two things only: collect what the job is and answer questions. They give no prices and book nothing. The owner can reverse that choice later.
What the agents collect is saved to custom fields on the contact. Those fields are shared work: the voice agent, the chat agent and the 90-day lead reactivation all run on them. So when the build moved into the contractor's main account, every custom field went across, and of the automations only the reactivation made that first move, still as a draft.
The build happened in a separate build account, where the owner called and chatted with both agents. A snapshot then carried it into the main account, where it stays switched off until the owner tests it again in the account it will run in.
We built the knowledge base from the contractor's website, and once it was approved, that version became the source for the prompts and texts instead of the raw site, so every answer traces back to wording someone signed off.
Services used
Where each part of a contractor's build gets set up
HighLevel Voice AI agents
Inbound and outbound voice agents on HighLevel's own builder, with transfers, booking and the consent rules outbound calling needs.
See Voice AI agentsConversation AI and DM bots
Chat bots for texts, web chat and social DMs that answer from your knowledge base, book the appointment and then go quiet.
See Conversation AI setupA2P 10DLC registration
Brand and campaign registration filed from your IRS EIN letter, and rejected campaigns fixed at the field the rejection code names.
See A2P 10DLC registrationHow a setup runs
From a first conversation to an AI you've tested
Half an hour with Rob
Rob Eason, a HighLevel Certified Admin, asks how a job reaches you today: who picks up the phone, where a web form lands, how soon someone goes out to see the work, and when the proposal follows.
The plan, line by line
Each prompt the AI runs, each answer in its knowledge base and each text it may send is written out in one plan document. Building starts once you sign it.
Built where you can try it
We build in a separate account first, so you can call and chat with the AI before it ever touches a real lead. Then it moves into your account, switched off.
Proof at handover
A QA report shows each piece working, with screenshots, so you can see what was checked and how.
Changes once it runs
When you want something changed, you hear first whether the plan you signed already covers it or whether it is new work, and only then does anyone touch the build.
Questions
What contractors and remodelers ask us
Will the AI tell a homeowner what the job will cost?
Can the AI book the site visit?
Can we try it before a real customer hears it?
Does HighLevel replace our project management software?
Where does the AI get its answers?

Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryTalk through your job intake with Rob
In 30 minutes Rob looks at how a call or a web form becomes a site visit at your company today, and what the AI should and shouldn't say along the way.