Med spas · Nurture and reminders
Follow-up that starts from what brings each person in
One required question on your intake form asks what brings someone in, in the symptom words they would use themselves. GoHighLevel (GHL) tags the answer and starts the follow-up written for it. Once a visit is booked, reminders go out until it starts.
The job
From a form fill to a booked visit
Many people who fill in a med spa's form are not ready to book that minute. They are comparing clinics, checking their week, or still deciding whether the problem is worth a visit. Generic follow-up rarely mentions the reason they came, so it is easy to ignore.
So the intake form asks one question that cannot be skipped: what brings you in. The choices are written as symptoms and goals, the way a person describes the problem before they know the treatment's name. The answer is saved on the contact and adds a matching tag, and that tag starts the nurture written for that reason.
Each nurture runs about seven touches over 30 days, by text and email. Every touch carries the clinic's online-booking link, and in a text the link sits on its own line so it is easy to tap. When a visit is booked, reminders start: one right away, then 24 hours, 1 hour and 5 minutes before, each by text and email.
Why symptoms, not conditions. Meta's ad standards say ads must not assert or imply personal attributes, and that list includes a person's physical or mental health, medical conditions included. We hold the whole funnel to a stricter line, from the symptom-based ad creative we wrote and handed over to the last nurture text: copy describes symptoms and the services that address them, never names a drug or a condition, and never tells the reader what they have. This page is not legal or ad-policy advice.
We've built and tested this for a med spa. The rest of the page is how that build fits together.
What we set up
What goes into the nurture and reminders
- An intake form with a required, symptom-framed "what brings you in" question
- The answer saved on the contact, with a tag for each reason
- One nurture per reason: about seven touches over 30 days, by text and email
- The online-booking link in every touch, on its own line in each text
- Reminders right away, then 24 hours, 1 hour and 5 minutes before the visit
- A pipeline from new to contacted, booked, showed or no-show, then the handoff to your EHR
- Copy that names symptoms, never a drug or a condition
How a setup runs
How the nurture gets built
A 1:1 with Rob
Rob asks which treatments you want booked more often and how clients describe the problem before they know its fix. Those words become the choices on your form.
Every message in the plan
The plan document holds each nurture touch and each reminder in full, for every answer on the form. You read the real texts and emails, not an outline, and approve them.
Build, then walk every path
We submit the form once per answer and follow what arrives. The QA report shows the tag, the first touches and the reminders for each path, with screenshots.
Adjusting after launch
A new reason on the form or a touch to rewrite gets a verdict first: inside the agreed scope, or new scope. Then the change goes in.
What you bring
What we need from you
Treatments and the reasons behind them
For each treatment, the symptoms or goals that bring people in, in the words clients use at the desk.
The link people book with
Your EHR's online-booking link. It goes in every touch and every reminder.
Words you won't use
Any terms your clinic keeps out of its marketing, and anything a clinician on your team wants to read before it goes out.
Where it stops
No message names a drug or a condition, and none tells a reader what they have. No touch asks for a deposit or any payment ahead of the visit. Charts and treatment notes stay in your EHR.
Services used
Set up alongside the nurture
Every text in this job is sent under the clinic's A2P registration.
Questions
Questions about the nurture
Why ask about symptoms instead of treatments?
How many messages will someone get?
Can this copy run in Meta ads?
Do we have to take a deposit at booking?
Can we change a message after it goes live?
Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryPick your form's first question with Rob
Bring the treatments you want booked more often. Rob will help turn them into reasons a person would pick, and show the follow-up each one starts.