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GoHighLevel for real estate

GoHighLevel for real estate agents, teams and brokerages

We build GoHighLevel (GHL) for agents and brokers: the first text while a web lead is still on your site, a long nurture for the people who are a year out, and an AI line for the calls you can't take. Rob Eason, a HighLevel Certified Admin, and his team plan it, build it and keep it running.

Book a 1:1 with Rob30 minutes, free

Jobs we set up

What HighLevel does for an agent or a brokerage

Each job page walks through one build: what fires, what the lead sees, and what we had to fix.

AI receptionist for brokerages

An AI voice line that picks up only when the broker doesn't and books a callback, plus chat that pre-qualifies and books consultations.

See AI receptionist for brokerages

First text and lead pond nurture

A text a few minutes after a web lead registers, short check-ins, then a monthly touch for the leads who aren't ready yet.

See First text and lead pond nurture

An IDX website where sign-up is also consent

Home search on your own site with forced registration, worded so the sign-up form doubles as the lead's agreement to get texts.

Why it fits

Real estate leads are slow to buy and quick to forget you

HighLevel can text the moment they register and keep writing for as long as it takes.

Someone who registers to see a listing tonight may buy next spring. The first message has to reach them while the listing is still open in their browser, and the messages after it have to keep going long after a busy agent would have stopped calling.

Consent comes first. For one agent we built a custom website with IDX search and forced registration, and wrote the registration copy so it also serves as the lead's agreement to receive texts. Signing up to see a listing and agreeing to texts happen in one step.

Every consumer message carries the brokerage name, while the texting registration (A2P 10DLC) is filed under the registered person or entity. We have seen that filing rejected because the office address was copied from an email signature, so every line now comes from the IRS letter that confirms the EIN.

License and fair housing rules shape the copy too. New York's advertising rule, 19 NYCRR 175.25, asks for the brokerage name and the type of license held on ads, on each page of a licensee's website and in the first email to a prospect. The Fair Housing Act, 42 U.S.C. 3604(c), bars any notice, statement or advertisement about the sale or rental of a dwelling that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin. Every message sits in the plan document word for word, so your broker can check it first. This page is not legal advice.

For one team, email goes out from a dedicated sending domain set up for the account. Bulk texts run through Add to Workflow, because in one account a send from the smart-list view left no tag trail and nobody could tell afterward who had received it.

Services used

The setup under a real estate build

Texting web leads waits on the number's registration, so it starts on day one.

A2P 10DLC registration

Brand and campaign registration filed from your IRS EIN letter, and rejected campaigns fixed at the field the rejection code names.

See A2P 10DLC registration

HighLevel AI Employee setup

Chat and voice agents plus the knowledge base behind them, planned word for word and tested before launch.

See AI Employee setup

How a setup runs

From a call with Rob to a running account

  1. A 1:1 with Rob

    Rob looks at your lead sources, your website and how your brokerage hands leads to agents, in your HighLevel account if you have one.

  2. The plan document

    Every text, email, AI prompt and knowledge-base answer, written word for word with the brokerage name in place. Your broker approves it before anything is built.

  3. The build and the QA report

    We build in your account and hand over a QA report with evidence for each part, screenshots included.

  4. Changes after launch

    A new lead source or seller track gets a verdict first: a fix inside the agreed scope, or new scope.

Questions

What agents and brokers ask us

Does HighLevel replace our CRM or our dialer?
Only if you want it to. When a team already runs a dialer and a round-robin tool it likes, we leave them in place and sync HighLevel with the CRM instead. The plan document spells out which system does which job.
Can the texts go out under our brokerage name?
Yes. Consumer messages carry the brokerage name, and the texting registration is filed under the registered person or entity behind the number. Your broker confirms what your state's license rules ask for; this answer is not legal advice.
Why does texting registration get rejected?
One cause we have seen is business details that don't match the tax record. HighLevel's help center says the legal name and EIN should match official IRS records, and we have seen a filing rejected over an office address taken from an email signature. We copy each field from the IRS letter that confirms the EIN.
How do you keep the messages within fair housing rules?
Your broker makes that call, and the plan document gives them what they need to make it. Every message is in the plan document word for word before anything is built, so it can be read against the Fair Housing Act and your state's rules first. Nothing here is legal advice.
Our account sits under another agency. Can you still work in it?
Yes. Where an agency owns the account and the API isn't open to us, we do the checks in the HighLevel screens instead. The QA report carries screenshots from those screens for each part of the build.
Rob Eason

Who you talk to

Rob Eason

Rob runs HLAI Experts and takes the 1:1 calls himself.

He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.

He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.

Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.

On the call he looks at your account, not a script.

5/5 across 83 reviews in HighLevel's Certified Admin Directory

Show Rob where your web leads go today

Bring your lead sources, your site and how your agents split leads. In 30 minutes Rob tells you what he would build first and what he would leave alone.

Book a 1:1 with Rob