GoHighLevel for solar installers
GoHighLevel for solar installers, from ad lead to consultation
Rob Eason, a HighLevel Certified Admin, and his team plan, build and run GoHighLevel (GHL) for solar installers. We have built two different solar systems: a Meta lead-form pipeline with a 30-day nurture for residential installs, and a commercial qualification gate that checks the building before your expert picks up the phone.
Jobs we set up
Two solar sales, two different builds
A homeowner answering an ad and a building owner asking about a rooftop array do not belong in one pipeline.
Commercial solar qualification
A gate on building size, utility spend, ownership, roof condition and tax position before the expert callback, with a qualified-lead event sent back to Meta.
See Commercial solar qualificationMeta lead-form pipeline and 30-day nurture
Homeowners who fill in a Meta lead form land in a five-stage opt-in pipeline and get seven sets of follow-up over 30 days.
See Lead-form pipeline and nurtureInbound AI voice for commercial calls
One number and one agent. When a building owner calls in, it asks about the building and books the expert callback.
Ad-account audit before new creative
Before writing new ads for a commercial company, we audited the ad account and listed what had to be fixed first.
Why it fits
What a solar sale needs from HighLevel
A residential solar lead is usually a homeowner who tapped an ad on their phone a minute ago and will have moved on by tonight. The work is to reach them while the ad is fresh, then stay in touch through a decision that takes more than one conversation. HighLevel keeps the pipeline, the texts and emails, and the contact history in one account your sales team already opens every day.
The offer in the ad carries more weight than it used to. The IRS says its residential clean energy credit is not available for any property placed in service after December 31, 2025. The Meta ads we run for a residential installer lead with a power purchase agreement (PPA), and a video ad we made for them is running. This paragraph describes the market; it is not tax advice.
A commercial inquiry is a different buyer: an owner or property manager weighing an array against a monthly utility bill and a tax position. The questions that matter are about the building, so that is all the gate asks about. It never sorts people by who they are. Its job is to keep your expert's callbacks for buildings that can carry a project.
The commercial build started clean: it runs on a fresh, isolated HighLevel snapshot with a new Facebook pixel under the company's own Business Manager, so no data from an older setup shapes the new ads. On both builds the AI answers from a knowledge base we write from the installer's own website, and on the commercial one the website is the locked source for how the brand is described.
How a setup runs
From the first call to a running pipeline
A 1:1 with Rob
Thirty minutes inside your HighLevel account. Tell Rob whether you sell to homeowners, building owners or both, and show him where an ad lead lands today.
A plan you approve, word for word
One plan document holds every text, email, AI prompt and knowledge-base entry, written out in full. Your team reads it and approves it before anything is built.
The build, then a QA report
We build in your account. At handover you get a QA report with evidence for each part of the build, screenshots included.
A verdict on every change
After launch, a change request gets a verdict before any work starts: a fix inside the agreed scope, or new scope.
Questions
What solar installers ask us
Do you build for residential installers, commercial installers, or both?
Who owns the ad account, the pixel and the Facebook Page?
Do we need A2P registration to text our leads?
Do you make the ads as well?
Where does the AI get its answers about our company?
Does HighLevel replace our design or proposal software?
Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryTalk through your solar leads with Rob
Bring your ad account and your HighLevel account to the call. Rob will look at where homeowner and commercial leads land now and whether they should split.