Brand or campaign: which one failed?
A2P registration has two parts. The brand identifies who is sending. The campaign describes what you send and how people agreed to receive it. They are reviewed separately, and they fail for different reasons.
Open Settings > Phone System > Trust Center and see which one carries the rejection. If it's the campaign, open View required fixes and work through every entry before you resubmit. If it's the brand, the rest of this guide is for you: brand problems are identity problems.
What a brand is checked against
For a US Standard Brand the EIN is required, and a DUNS number is not accepted in its place.
The legal name and EIN on the filing must match the record on the CP 575, the IRS letter that confirms the EIN. If that letter is lost, a replacement 147c letter from the IRS can supply the same registration details.
The legal name means the registered name. A DBA or trade name can't stand in for it, even when it's the name on the sign, the website and every invoice.
The address counts too. A mismatch between the address on the filing and the official record can lower the brand's Trust Score.
Copy the name and EIN from the IRS letter. Not from memory, an invoice or the website.
Compare the filing to the letter, line by line
Do this with the letter in front of you, not from what you remember it says.
- Find the CP 575. If it's gone, request a 147c letter from the IRS.
- Open the brand details in Trust Center beside the letter.
- Check the legal name character by character, exactly as the letter prints it.
- Check the EIN digit by digit.
- Check the address against the official record and correct any difference.
- Resubmit only when every field matches.
Rather have it set up for you?
We check your brand against the IRS letter, correct what doesn't match and work through any campaign fixes, beginning with a 30-minute 1:1 with Rob.
Names and addresses that look right but aren't
Each of these is a real name or a real address the business uses every day. None of them is the official identity the brand review looks for:
- A DBA or trade name in the legal name field.
- The name from a W-2 or W-9 form instead of the IRS record.
- A local branch address instead of the registered one.
When every field matches and it still fails
A newly issued EIN may not show up in the verification databases yet, so a brand can be rejected even when the filing matches the letter. In that case, send the federal documentation to HighLevel Support and ask them to review the mismatch.
We can't give you a date for any of this. The carriers review registrations, and the wording of the rejection decides what gets repaired. This isn't legal advice.