GoHighLevel for immigration law firms
GoHighLevel for immigration law firms that serve clients in English and Spanish
Rob Eason, a HighLevel Certified Admin, and his team plan, build and run GoHighLevel (GHL) for immigration practices. For one firm we delivered an AI receptionist that picks up every call and asks which language the caller wants. We have also built and tested intake that files each person under one case type from the first message.
Jobs we set up
What HighLevel takes off an immigration firm's front desk
The receptionist is delivered. The case-type intake is built and tested but not live yet.
Bilingual AI receptionist
AI that answers every call to the firm, asks English or Spanish, and transfers the caller to the right person on staff.
See Bilingual AI receptionistCase-type intake
Each contact filed under one case type, an email and a text in English or Spanish at every stage, and paid consultation booking. Built and tested, not live yet.
See Case-type intakeMeta ads, one case type each
For one firm we built Meta ad campaigns for two of its case types, each one aimed at people with that single kind of case.
Automations after the hire
An add-on product offered once someone has hired the firm. Its "product sold" trigger was broken at first, and we fixed it.
Why it fits
What an immigration firm needs from its HighLevel account
The phone comes first. For the firm whose receptionist we built, answering calls was the top goal. We moved its calls off an old phone menu onto HighLevel, with its own line for each person on staff.
Language is settled at hello. On the phone, the greeting starts in Spanish and asks the caller to pick English or Spanish. Written messages work from a field instead: they go out in English unless the contact is marked as preferring Spanish, and the Spanish is written in the formal usted.
Nobody hears about someone else's case. Each contact belongs to one case type, and a person asking about a fiancé visa never receives a step written for naturalization. Enquiries about work the firm doesn't do are tagged, moved out of the active pipeline and taken out of every sequence.
No message gives legal advice. The AI, the chat, the emails and the texts each move a person one step closer to the firm's lawyers, and the firm's messages call the appointment "a meeting with our legal team". USCIS says only attorneys and accredited representatives may represent people before it, and that anyone else cannot give legal advice. Its page also notes that a notario público is a lawyer in some countries, while a notary public in the United States is not. This describes public rules; it is not legal advice.
Where it stops. HighLevel runs the calls, the intake, the follow-up and the booked consultation. The legal work itself, the forms, the filings and the deadlines, stays with the firm's attorneys and whatever case software they use.
Services used
The setups an immigration build draws on
Voice and chat for the receptionist, pipelines and workflows for intake, and texting registration before the first stage text goes out.
HighLevel Voice AI agents
Inbound and outbound voice agents on HighLevel's own builder, with transfers, booking and the consent rules outbound calling needs.
See Voice AI agentsConversation AI and DM bots
Chat bots for texts, web chat and social DMs that answer from your knowledge base, book the appointment and then go quiet.
See Conversation AI setupHighLevel pipeline and CRM setup
Pipelines, calendars and custom fields shaped around how you sell, with bookings and no-shows moving each deal on their own.
See Pipeline and CRM setupHighLevel workflow automation
Nurtures, reminders, no-show recovery and reactivation, written out word for word and walked through by a test contact before launch.
See Workflow automationA2P 10DLC registration
Brand and campaign registration filed from your IRS EIN letter, and rejected campaigns fixed at the field the rejection code names.
See A2P 10DLC registrationHow a setup runs
From your phone lines to an account your staff run
A 1:1 with Rob
Show Rob how calls reach the office today, which case types you take, and what happens after someone books. He says which part HighLevel should carry first.
Both languages on paper
The plan document holds every greeting, chat reply, email and text in English and in Spanish, word for word. If your firm has already written its own copy or build spec, we place it exactly as written and bring any conflict back to you instead of settling it ourselves.
Built, then tested against a checklist
We build in your firm's account, then run a test contact through it against a written checklist before any client sees it.
A QA report you can check
At handover, each part of the build comes with its evidence, screenshots included.
Changes start with a verdict
Ask for a new case type or a new message after launch and we first tell you whether it is inside the agreed scope or new scope. Work begins once you have that answer.
Questions
What immigration firms ask us
Will the AI tell a caller whether they qualify for a visa?
Who writes the Spanish messages?
Can we text people who haven't contacted the firm?
Will HighLevel hold our case files and filing deadlines?
What happens to enquiries about cases we don't take?
Who you talk to
Rob Eason
Rob runs HLAI Experts and takes the 1:1 calls himself.
He is a HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide, all of them 5 out of 5.
He won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards and taught HighLevel's official masterclass on its AI Employee.
Before HighLevel, he co-owned a 60-employee financial services firm and sold his share.
On the call he looks at your account, not a script.
5/5 across 83 reviews in HighLevel's Certified Admin DirectoryShow Rob how a caller reaches your legal team
Bring your phone setup, your list of case types and any copy you've written in either language. Rob tells you which part HighLevel should take over first and what the plan document would hold.